Building your Affiliate Blog
Once you have chosen your domain name and hosting provider, the next step is to install WordPress which is quite easy and you just follow the instructions from your hosting company. As mentioned on the previous post I use 1&1 and I recommend them because their deal was the best, their customer service is good and it is easy to set up WordPress with them. The deal I used is Managed WP Essential, which is about $2 per month and includes the domain name and SSL certificate – other suppliers charge several times as much for the same products!
Once you have installed WordPress you will need to choose a Theme. There are many themes to choose from and many are free. I chose a free one and it is OK (the one I chose was Exoplanet). Once you have chosen a theme, you click Install to use it. After that you can start customizing your theme and basically choosing how the page is going to look. This may take some time to learn all the different settings – it took me some time but it is part of the learning experience. Remember, you are setting up a business and some things take longer and are more difficult than others, so you do have to work at your business a little.
Writing your Affiliate Blog
When you are finished with the customize settings, you can start writing. Writing in a blog involves using the editor. At the time of writing we are on WordPress version 5 which I think is really good. You basically write in blocks of paragraphs or headings (but you can also add images, or video etc). You insert a Block and choose what will be in the block, e.g. a paragraph of text. As you can probably see, I like using a clear medium sized text as I personally don’t like reading small text and find it annoying. With regard to writing style, I like to write in a conversational style – as if I am talking to the reader. I know I like reading text that has been written that way so I have adopted that style. You can choose whatever style you prefer but the best recommendations I would suggest is to be honest and be yourself and you will get respect and more followers.
Writing about your niche
When you are writing about your niche area, it is probably a good idea to plan out what you are going to write about within the niche. For example you might start with writing an introduction post about the niche, and what are the main areas and benefits of that niche. Then I would move on to a post on the various areas or topics of that niche, starting with the basics and then each blog post could be a different topic of the niche. You could then decide to go deeper and write a more detailed post about each topic. With each post you are building until you build a blog that people like to read and follow, they spend time on it and keep coming back to read more content.
Adding more than text
As you can see I have not added images or video yet as I have not felt the need to. I will when I feel it is required but you can do whatever you prefer. Headings are important as they break up paragraphs well and Google likes them. The whole idea of a blog is to write quality useful content about whatever your niche is so that you get visitors, build a following and gradually start to make money online through Affiliate Marketing. That could be links to useful Affiliate products that you recommend or something like a book or course of your own. Don’t forget, whatever your niche is, there are people searching for that niche and I think that is why an Affiliate blog is a great online business as it is closely linked to Affiliate Marketing.
Useful Free Plugins
One of the great things about WordPress is that there are hundreds of Plugins that can help with almost every imaginable task you want to do. I presently use several free Plugins on my site and since the main role of my blog is to help my followers succeed at their Affiliate Marketing business, I will now recommend some of them. To get a plugin just hover your mouse over the Plugins word on the left column and click ‘add new’. Type in the search for the one you want to find and when you’ve found it click ‘Install’. Then you click ‘activate’
The first free Plugin I recommend is Yoast SEO, as the name suggests, it is to assist the SEO (search engine optimization) of your site. Search engine optimization is to improve your site so that search engines, Google in particular, can find your site and therefore improve your ranking on the search engine, which leads to free traffic, more readers, and subsequently more customers. Yoast also advises on your quality of writing and many other things so it is very useful.
A few other useful plugins
Here I will add a few other useful plugins that I use and are some of the first I recommend you add to your WordPress blog. If you recall earlier I mentioned that with 1&1 you get an SSL certificate when you take their hosting plan which many other companies charge $5 per month for! The next plugin helps you to use the SSL certificate. It’s name is Really Simple SSL and it basically helps you to apply your SSL certificate to your site. When the certificate is applied your site domain will change from ‘http’, to ‘https’. The ‘s’ stands for secure and not only are people happier to be on a secure site for obvious reasons, but Google likes it as well and it is better for your Google search ranking.
Another useful plugin is ‘a3 easy load’ which just increases the load speed for your site. This keeps visitors happy because your site will load faster and again Google like that as well. Another useful plugin is Antispam Bee that stops spam.
Finally, as you can see I have mentioned SEO a few times and it is important as this is the way you can improve your search engine ranking and get visitors for free and grow your Affiliate Marketing business. SEO is the subject of the next post so look out for that.